Irreplaceable, maybe. Inescapable, definitely.
| What to do when you OD on your favorite pop diva. |
| And then one day it hit me: I cannot escape Beyoncé.
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| I can’t recall a respectable Beyoncé lull since before 2001, the year she and those other girls marched into my life with “Survivor,” “Independent Women,” and “Bootylicious.” Likeable, harmless and brainless pop it was, easy enough to ignore at the time. Now the songs seem like the war cries in a bloodless coup, because ever since, Beyoncé has hovered over music and media landscape like a million locusts on a field of corn. She will not go away.
Just as “Survivor,” began to lose steam, Beyoncé released a solo album, “Dangerously In Love,” in 2003. It ruled pop charts, and Beyoncé appeared on MTV, in magazines and so on. Fine. Celebrities do that when they’re promoting a project. But something went wrong. Beyoncé never stopped promoting. She became a Stepford Celebrity. If her career were a person, friends and family would worry she’s using crystal meth. Just look at the last few years. Starring in Austin Powers’ “Goldmember” in 2002. The Pepsi campaign. Performing ‘Crazy in Love’ at the 2003 BET and MTV Awards. The National Anthem at the 2004 Superbowl. A duet with Prince and a solo performance at the 2004 Grammys. The L’oreal campaign. Two songs at the 2005 Oscars. Countless paparazzi shots — on a yacht with Jay-Z, at a party with Chris Martin and Gwyneth Paltrow in London, yadda yadda yadda. Her clothing line, House of Dereon. “The Pink Panther.” Fashion Rocks. “Dreamgirls.” The cover of the Sports Illustrated swimsuit edition. The cover of Vanity Fair. A national search for an all-female band. The world tour. Beyoncé as Cinderella in the Disney campaign. It truly does never end. None of this, of course, occurs without being pre-announced in every media platform conceivable. I might have recalled smoke signals. Even people who like her have begun to cry uncle. She is so overexposed that ‘oxerexposed’ doesn’t explain it any more. Entirely new phrases are necessary to describe the Beyoncé boiling point; some have begun to call it “Beyoncé Fatigue.” Curiously, people suffering from BF typically downplay their affliction. In many circles, even minute criticisms of Beyoncé can prompt fast rebuttals and shocking, vicious personal attacks. You’ll be dubbed a fool, a ‘hater,’ and challenged to name any other entertainer in her league, which admittedly requires some contemplation. Suggesting displeasure with anything Beyoncé-related requires one to preface statements with compliments, or risk being dismissed entirely like someone who still believes the Earth is flat. But they’re missing the point. Yes, she’s great, but seriously, we need a break. It’s not her, it’s me. I just…really need some space right now. Her latest album, “B’Day” arrived last September. Nearly a year later, its songs still rotate heavily on R&B, hip hop and pop stations; but clearly, radio domination and a Grammy weren’t enough for Beyoncé. So this year she re-released “B-Day,” with videos for practically every single song and additional songs in Spanish (Spanish!) On July 9th, Beyoncé was in the news again, for visiting fans in the hospital after they’d been injured by fireworks at her St. Louis show. In the subsequent days, it seemed that the sun could in fact rise and set for three days without a Beyoncé update. But no. On the 13th — Friday the 13th — a press release went out detailing Beyoncé’s new initiative to fight hunger, offering the first 1,000 concertgoers with canned goods an autographed photo. Have we gotten the message? Beyoncé will not go away, and disliking her means you are evil. Yet Beyoncé’s ubiquity increasingly makes her faults obvious. Her music is catchy and sung with forceful panache, but every song regurgitates the same theme: “oh boy no you didn’t”; “come here boy”; “I’m leaving”; “please stay”; “look at my booty.” Her poverty of ideas is becoming harder to cloak. Bloggers noted that her last VMA performance, in which she stomped the stage in a trench coat, was exactly like Britney Spears’ 2002 AMA performance. Same with her recent performance at the BET Awards, identical to a routine by Kylie Minogue. In it, Beyoncé emerges from the shell of a robot — symbolism if there ever was such a thing. Naturally, Beyoncé Fatigue sufferers have gathered online. Discussion boards reveal debates on her lace front wigs and nip slips that are almost theological in intensity. Blog deity Perez Hilton has turned on her, ridiculing her down to the way her armpits look when she poses. The Beyoncé Overload Recovery Program — B.O.R.P. — on MySpace has over 100 friends. But the most glorious site documenting Beyoncé’s omnipresence is Beyoncéitis.com, which treats Beyoncé’s takeover as a legitimate disease. A support group asks ‘What time was YOUR first Beyoncé video today?” Unlike other pop icons who’ve boiled over into omnipresence — The Beatles, Elvis, Madonna, Billy Ray Cyrus and Jennifer Lopez — Beyoncé seems more exhausting because she has more tools in her arsenal than most. But Beyoncé is either oblivious to her mounting backlash, or she does not care. The proof? When her world tour is finished, she’ll release it on DVD. Right now, she’s working on material for her third solo album due in 2008. Fittingly, it’s titled “Worldwide.” |
Posted: May 15th, 2008 Category: Sounds Comments: No comments#

















